Sample run

What to post next for a dental clinic

A real run, made on 24 September 2026. It gathered 134 Instagram posts dated 24 Sep 2025 to 24 Sep 2026 and read 12 of them closely. Every post below comes from a public account and is credited to it.

The rest of the run: 2 briefs and the niche’s words

Make this first

One post, briefed from what this run found. Every source is named, and nothing in it is a number the posts did not carry.

Single image

The whole team lined up in one dark colour, with the dentist in white on the centreline

Why this one first. It rests on the post with the strongest measured reach in this niche and costs one group photo and one toothbrush each.

Cover
The whole team shoulder to shoulder, all in dark scrubs, the dentist in a white coat on the centreline, each holding the same toothbrush at hand height. Leave clear space above the heads and at both edges; no type on the image.
Opening line
“The whole team, no masks, and one of us in white on purpose.”
Caption
Get people to tag a friend from their own workplace; the creator says who is in white and why.
Why now
Both that account’s posts travelled this run, and both are people staged in one arrangement that reads at a glance with no type on it. A post on instagram works on one light figure dead centre between two dark flanks, but its crop clips people at both edges, so a cleaner version of the same frame has room to do better. Your team already stands in a row, so this is one photo.
It fails if
The row is cropped at the edges or the outfits do not match, so it reads as a staff snapshot.

The post it rests on

  • a post on instagramit travelled: this run placed it above the median reach of the posts it collected in this niche

Also from this run

  • a post on instagramit travelled: this run placed it above the median reach of the posts it collected in this niche

Also worth making

  1. Carousel, 5 slides

    Numbered photos of what a nervous patient sees before treatment starts

    Cover
    Your own unposed photo of the chair, upright and empty, numbered 1. Bold line on top about what happens before you lie back, with a softer plain line beneath: 'Nothing starts until you have seen it.'
    Slides
    1. 2 · The tray, shown to you before anything is used.
    2. 3 · The sterile pouch, opened in front of you.
    3. 4 · The chair, still upright while we talk through the plan.
    4. 5 · The plan, said out loud in the order it happens.
    Opening line
    “Before you lie back, you see all of it.”
    Caption
    Get people to send it to the friend who avoids the dentist, then say how to book a first visit.
    Why now
    A post on instagram in education and teaching worked in education at 19.1× its own account's median engagement, built as numbered slides under one caption template. It has not been tried in this niche. The niche's own words in this run are 'clinical' and 'dental practice', each in 2 of the 12 posts, so a post told from the patient's chair is a different angle.
    It fails if
    Any slide uses a stock or posed photo instead of your own unposed one, or shows something your clinic does not actually do.

    The post it rests on

    • a post on instagram in education and teachingworking in education: 19.1× its own account’s median engagement. This run wrote a version of it for dental clinic, shown under “It works in another niche”

    Also from this run

    • the word “clinical”“clinical” is used in 2 of the 12 dental clinic posts in this run’s period, by 2 accounts
    • the word “dental practice”“dental practice” is used in 2 of the 12 dental clinic posts in this run’s period, by 2 accounts

Words people use in your niche

Counted once per post, 2025-09-25 to 2026-09-24; only words two or more accounts used.

  • dental5 of 12 posts · 5 accounts
  • beginning2 of 12 posts · 2 accounts
  • built2 of 12 posts · 2 accounts
  • clinical2 of 12 posts · 2 accounts
  • cosmeticdentistry2 of 12 posts · 2 accounts
  • day2 of 12 posts · 2 accounts
10 more words
  • dental practice2 of 12 posts · 2 accounts
  • dentalpractice2 of 12 posts · 2 accounts
  • dentistry2 of 12 posts · 2 accounts
  • dentists2 of 12 posts · 2 accounts
  • feel2 of 12 posts · 2 accounts
  • practice2 of 12 posts · 2 accounts
  • school2 of 12 posts · 2 accounts
  • smile2 of 12 posts · 2 accounts
  • smiledesign2 of 12 posts · 2 accounts
  • wanted2 of 12 posts · 2 accounts

What the run looked at: 134 posts collected, 12 sorted by cover type and caption, and 5 covers studied for how they were made.